Building a power list of loyal subscribers that are willing to gobble up anything you throw at them is the key to maintaining and expanding an online business. This list will be the main focus of any online business to earn money online successfully. Every online business provides either a great product or service focused on solving a problem for the customer and generating satisfaction. This satisfaction that customers get from the product or service can make them become loyal repeat customers and let you earn money online over and over again. They may even be so satisfied with your product as to recommend you and your site to other people.
Building A Power List of Subscribers to Earn Money Online Over & Over Again
The first step of building a power list is to capitalize on your current traffic and entice them to subscribe to your mailing or opt-in list. This list of subscribers has agreed to receive promotional materials such as newsletters and catalogs to keep them informed of the latest updates to your business or niche. Such promotional materials are sent through emails to the subscribers at various time intervals or as an occasional broadcast message.
Email marketing is the perfect media of advertising for online businesses. With email marketing, there is no need for any high costs as sending an email is absolutely free. Building a power list of subscribers will make sure that whatever you send them is received and read and not easily deleted. Email marketing will allow you to earn money online successfully as you build a base of loyal subscribers.
Your emails should ideally consist of information about all your products, new products or services as well as any promotions and special deals that you are currently having. Tell them that these promotions are your way of saying how special your subscribers are to you and is your way of thanking them. Making them feel special will ultimately make you huge profits in the future. There may be a chance that they will even forward your promotions to other potential customers as they recommend you and your site to their families and friends letting you earn money online with ease.
Occasionally, subscribers will unsubscribe if they feel they are not getting what they want or expect. It is not possible for you to please everyone, but it is possible for you to improve your email marketing strategies and keep your subscribers loyal and excited while building a power list.
Do some due diligence and research on what your customers are looking for. You can do this simply by asking them what kind of information or service they desire in a broadcast email. This will also show that you truly care about your customers and help build a long-term relationship and undying loyalty. You can even go one step further and look for fresh and exciting things that you believe they will be interested in. Having new and fresh things to excite your customers will definitely keep them ogling for your next email.
Techniques For Building A Power List
As many people ask “How do I build a list?” some tips for building a power list of responsive subscribers that will let you earn money online many times over. With these 10 simple strategies and best ways for building a power list, you can build your list and then leverage its earning power.
- Newsletter/Ezine — We are in the Information Age and so people are desperate for information. Everyone is so busy with their lives they don’t have time to find the information for themselves. Publish a newsletter in your niche that is full of valuable content and you will get people flocking to you to sign up. Include your newsletter sign up in the resource box and if you have provided good quality content, you will get the visitors who will sign up to learn more.
- E-Courses — People are hungry for information, so a free e-course will persuade people to part with their email address. Create at least a seven part course that is delivered every few days into their inbox. Of course, the e-course also subtly sells your product!
- Articles — Write articles and distribute them to article directories. Provide good and valuable information with great articles will also keep your subscribers happy. They are interested in this niche and will definitely value good information. If your subscribers enjoy your articles, they will go to your site by clicking the links you put in your newsletters to read some more. Make your articles diverse and interesting, such as writing humorous articles, to ensure that they are well received. With both information and humor in your articles, you can be sure your subscribers are going to stay happy and loyal.
One great way to “one up” article writing is to create and send an ebook to your subscribers about your niche or business. Use your knowledge and expertise in the field you have chosen to help other people who are similarly interested and in turn they will help you to earn money online. You can write about anything informational and helpful to your subscribers. If you don’t like writing, hire a professional to create one for you for a small fee. Offer this ebook for free on your site to entice more subscribers and also to your present subscribers. Share this ebook with everyone and even other sites. This ebook will improve your credibility and can potentially be passed around to more people than your current reach of customers. Your ebook with your website link in it is a very powerful tool to earn money online the fast and easy way.
If you are afraid that you will not be able to provide great articles because you don’t write, this is not a problem. There many professional and experienced article writers that can do the job for you for minimal fees. They know what they are doing and can provide the need that you have for your newsletters. The money that you pay for your articles are going to be met with good reviews, which can result in potential sales and profit for you. But of course, this is your own online business and nobody knows more about it better than you do. Ideally, you are the best person to write the articles that will allow you to earn money online successfully.
- Free Books — A free e-book is an excellent way to build your list. It doesn’t have to be an epic tome, just valuable information that people will exchange their email address for. You can write one yourself or get one ghostwritten for you. Make sure though that it is information that your visitors will want to have, and make sure you have included links to your products and sites in the book. You can also include affiliate links to further maximize your earnings.
- Free Membership Site — Creating a free membership site is an excellent way to get people’s email addresses. Offer valuable content for free but only to signed up members. You can then upsell them other products or other levels of membership with more products and more resources available to them.
- Squeeze Page — A squeeze page is a pre-sales letter page where you capture a person’s email address before they move on to view your sales letter. This is reportedly very effective and you can also personalize the sales letter with their name or other details from the squeeze page.
- Pop Up — Pop up windows, particularly unique and different windows, can be very effective at persuading people to sign up for your newsletter. These can either pop up as the visitor enters your site, or when they leave, reminding them to sign up for more information.
- Viral Marketing — Viral marketing is where you give away something of value that people want to pass to all their friends. It may be a video, a book, a game or anything similar. However, whatever it is, it has your web address in it so people can come and sign up to your newsletter and get more info.
- Free Giveaways — A very popular new method of list building are the big Internet giveaways where lots of people submit products that are available for free in exchange for a newsletter sign up. These are excellent ways to rapidly build your list — though be aware that freebie seekers may not make for the most responsive of lists.
- Sign-Up Bonuses — Offer your visitors a bonus if they sign up for your newsletter, e.g. “20% off XYZ for readers” or a number of e-books or reports that will be of interest to them.
One final tip is to add e-coupons in your newsletters that will give your subscribers special discounts. Make it such that the e-coupons can only be used once. Your subscribers will be exhilarated to find special discounts in your newsletters. This will in turn make them eager to receive your newsletters in anticipation of what you are promoting next.
Building a power list of subscribers and keeping them loyal, happy and responsive is by far the most profitable way to earn money online successfully. Your subscribers will benefit from your expertise and you will be able to profit from them as well. This is an incredible “win-win” situation that will develop into a mutually beneficial long term relationship that can only mean more business for you and aid you to earn money online over and over again.